Every business depends on customer acquisition. Without customers, the only sales you can make are to yourself. The eternal quest to bring customers into the books naturally leads to marketing and advertising, which can be a confusing maelstrom of conflicting advice and complicated rules that may work, but may also just be a waste of time and money. Pay Per Click advertising is well established in online advertising, and is the basis for major platforms such as Google and Facebook. With careful planning, PPC can pay off in increased business.
- Pay Per Click advertising can chew through money, but if handled carefully it can be a valid way to drive traffic and gain customers.
- Most Pay Per Click advertising that succeeds does so on Google Adwords or Facebook; as those two platforms are by far the largest.
- Before running your initial Pay Per Click advertising campaigns, set up and maintain data monitoring programs to evaluate the results.
“Remember that the full potential of your business is invisible. You may be earning a good income using SEO and content marketing to drive traffic to your site, but you’ll never know the extent to which paid traffic can move you forward until you actually take action.”