Perhaps surprisingly in an era of e-readers, Australians still spend more than $600 million on magazines every year. The big growth area is not for mass market publications but rather for niche titles on narrow subjects such as trail biking, gardening, crafts and other subjects. One magazine with a very narrow focus, and a growing national readership, is Bacon Busters, a magazine for pig hunters. Cross-platform access, i.e., print and online, can add to a publication’s popularity.
- Look around in any newsagent or supermarket and you will be right in thinking that Australians love magazines.
- Four copies are sold nationally every second, and we spend over $603 million each year on our magazines
- Even though sales of some magazines have declined, we still have plenty to choose from. There are a few of the mass market titles left on the shelves
“The way we read magazines has changed. Many now have cross-platform audiences – that is, readers can access both print copies and digital (web or app) versions.”