Holidays can be challenging for business owners, but there are a few things you can do to make is easier. Make sure you plan and start your planning early! Make sure you have fun! Try strategies like buy online and pick up in store to help boost your sales. Don’t forget to thank your employees for all the extra work they put in around the holidays and lastly, make sure you recognize your own efforts too!
- Reviewing stats from previous years is great for outlining your needs for the coming months. By having facts on hand, you can decide whether you need longer operating hours, hire seasonal workers, setup a call overflow solution or shut up shop on certain days.
- The great thing about small businesses is having free rein on your marketing strategy to get creative and gain an edge over retail big boys. The most effective strategies are those that don’t cost thousands of dollars.
- One strategy that’s gaining steam is “buy online and pick up.” Your customers basically order through your website and claim their items in store.
“The most effective strategies are those that don’t cost thousands of dollars. Something as simple as offering lollies at the register or free gift wrapping with every purchase can instantly get your customers in the spirit.”