Small businesses need to start relevant and competitive with their marketing in order to attract new customers while retaining the existing ones. In order to accomplish these goals the small business needs to ensure they are prepared for the mobile age. With mobile internet use surpassing desktop use in 2016 research has proven that customers want mobile friendly websites to browse and conduct business. As customer bases grow it is imperative that the business divides their customer base into manageable segments based on their characteristics (size, industry, etc). Email communications is a great marketing tool to reach out to their customers; however those emails need to be sent appropriately and in a classy and personal way. With voice activated searches becoming a new tech trend (including Microsoft Cortana and Google Echo) businesses need to be aware how these voice searches work in order to effectively build their marketing content.