Ice cream is an evolving market with new trends and flavors coming about frequently. Sales of ice cream at convenience stores took a hit in 2016, especially in the form of single servings. The only kind of ice cream that saw a growth in sales were premium offerings and bigger multi-serving tubs. Fancier types of take home ice cream and innovative flavors helped propel this growth. Movie tie in products also sold well. Ice cream is not a seasonal product either. There is demand for it year round.
- Ice creams were a convenience store product that underperformed in 2016, declining in both dollar and volume growth.
- Stats from the The Australasian Association of Convenience Stores note that it was the option of take home tubs which salvaged the frozen treat sector.
- Even with an overall fall in frozen treat sales in convenience stores, convenience markets still netted 23% of the value share of impulse buyings of the sweet treat.
“As trends in ice cream come and go, sales in the category are constantly changing depending on a number of factors, including the prevailing level of New Product Development (NPD) offerings.”