This article discusses how convenience stores (or C-stores) in Australia are using apps in order to gain and retain customers. While Australia is behind in this area, many companies are looking at how to use digital means in order to keep c-stores relevant to customers. While some of these apps, like 7-Eleven, are popular with customers for showing where cheap fuel prices are, other companies are getting creative and continuing to think about how to use apps to be relevant and expand their customer base.
- Brick and mortar C-stores in Australia are at risk of being left behind by consumers in favor of digital shopping and tech savvy stores
- To compete and stay relevant, traditional stores need to provide a creative and innovative way to engage customers in their shopping experience so they can quickly get the things they need and desire
- the Caltex app is an example of how conventional stores can engage customers by providing a shopping experience that allows customers to not only pre purchase items, but also save them precious time
“In its present form, the Caltex app brings additional value to the conventional store-to-mobile approach by including an ordering service.”