A campaign in Australia has inked a document with one representing Chinese producers to promote products grown and crafted in Australia. The Guangdong Cross-Border eCommerce Industry Association will look for opportunities to encourage the Chinese market to tap into the Australian goods. Trademark will play a role, as the agreement seeks to spread awareness of Australian made and grown items. Executives at the Australian Made Campaign say the agreement gives local business new avenues where they can advertise and sell their goods.
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