In a survey of 450 customer and employee decision makers we discovered that many businesses are still unable to convey the full ideal of the experiences they provide. The customer experience is important in today’s market and conveying that experience to customers is important. Find here the five platform capabilities that will help you deliver and measure great customer experiences. Don’t allow your company to become stuck in the experience gap. We’ve helped you do the research to bridge the gap.
Key Takeaways:
- To ensure your customers are getting what they want, it’s important to bridge the gap between what is offered and what the customer actually expects.
- Insidesmallbusiness.com.au surveyed 450 customer experience decision-makers to see how effectively business are managing customer experiences.
- unfortunately many businesses are O data (data relevant to the past) rich and X data (data relevant to emotions, beliefs and sentiments) poor.
“77 per cent of companies said they had lost deals or market share because their feedback platform doesn’t scale with their growth.”
Read more: https://insidesmallbusiness.com.au/sales-marketing/dont-get-stuck-in-the-experience-gap
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