PR doesn’t always have to be expensive. For example, a Reddit Ask Me Anything (AMA) post can be a great way to interact with many people in one forum, including influencers, journalists and experts, and can often lead to wider coverage. Another good tactic is to release content which is closely tied to a specific current event — RSPCA Pet Insurance got excellent exposure after publishing an article about how pet owners should prepare for an impending heatwave that had just been predicted. Giving a great presentation or making good use of social media can also pay off.
- To get yourself seen by people, the author suggests that one hosts an AMA or what is called “Ask Me Anything” event on Reddit.
- A Reddit AMA will expose one to a lot of people and is a great way to talk to lots of influential personalities like journalists and politicians.
- Another way to get on the minds of people is to use social media well to highlight important news that people are talking about.
“When it comes to building your brand and ensuring it’s at the forefront of people’s minds, PR can be extremely beneficial.”