When deciding how and whether to support a specific social issue, small business should consider whether they will lose customers. Americans and Australians boycott in about the same numbers, but Chinese and Indians are much more likely to avoid a business and shop somewhere else, even if it means paying more, if a business supports a social issue they disagree with. If a business is an area with more people originating from these areas, they should take that into consideration.
- The study says money will not be an issue to these consumers
- Americans are less likely to boycott than Chinese and Indians
- Putting a note on your receipts may be better than putting up a sign
“These consumers will pay more to buy a brand they approve of.”