Competition is high for small businesses. It is important to stay ahead of trends in order to stay relevant. Make sure you have the proper contacts such as industry experts in order to know what’s going on. Using social media can help in both growing your own business and following your peers to keep track of trends. Pay attention to your intended audience to learn about the new technology or products that they have been using.
- Use social media and keep a close eye on what your business peers are posting.
- Utilize books, magazines, and podcasts to keep up with the latest technology news.
- Listen to your customers and find out what technological features they are looking for.
“Take full advantage of attending these events by snapping up brand new products, try new apps in development before they hit the markets and grab all the freebies you can carry. This way your small business could end up setting the trends rather than following the crowd.”