Times have changed and millennials are now out numbering other generations. What does this mean for marketers? Well millennials` purchasing power is estimated to grow up to $200 billion. Now how do you get the millennial generations attention? Well social media of course. Give the millennial generation freedom to help shape your brand. Surprising them with new experiences and targeting them with the latest trends. By doing this marketers can connect with the millennial generation and earn their loyalty.
- The millennial generation holds enormous opportunities for marketers. It is estimated that millennials’ purchasing power will grow up to $200 billion by 2017.
- The global research of Initiative – which studied 10,000 consumers ages 25-34 in 19 countries – reported that trustworthiness, creativeness and intelligence are top core-brand traits that attract younger consumers.
- To earn the loyalty of Gen Y through social networks, develop targeted content. It can be entertaining, educational, informative or any other type but it should fit their preferences.
“A 2015 report by the United States Census Bureau and the Pew Research Center revealed that millennials out number other generations, with 75.4 million people aged 18-34 compared to 74.5 million baby boomers and 66 million in Generation X.”