A website for small businesses has a feature noting five general directions in which marketing is moving. One is the increased use of video recorded in real time. The account urges companies to use video in their marketing efforts. A another is the tendency to tailor marketing to a particular customer. A third is the fact that devices are now interconnected much more than in the past. Other directions include the use of influential agents in social media and using search programs to get leads.
Read more: 2017 marketing trends to keep SMES ahead of the pack
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