A survey of small online retailers in australia, conducted by a parcel delivery service, seems to show that small bussiness owners in the e-commerce sector seem to be welcoming of Amazon. Unlike brick and mortar business, who seem to see Amazon as an existential threat, the surveyed business seem to think of Amazon as a potential partner. If advantageous, they will seek to use Amazon and its logistics to reach a wider customer base, thus benefiting everyone.
- Smaller online retailers are leading more towards amazon for their eCommerce business rather than larger online businesses
- 59% of Retailers who took part in a survey chose amazon as their likely candidate to further growth in their business to international customers.
- A large percentage of these business also believe that Amazon will not provide any form of competition to their business.
“Amazon is a disrupter and it’s likely that its arrival will change not only the retail sector, but also the logistics industry.”